A guide to the best areas, luxury homes, and what to expect
With the 2034 Winter Olympics returning to Utah, Park City is once again stepping onto the global stage. For those planning to attend, host, or invest, one decision will shape the entire experience. Where you stay.
Unlike a typical ski season or even peak holiday travel, the Olympics create a completely different demand environment. Inventory becomes limited, pricing shifts quickly, and the difference between a well-located home and an average one becomes significant. Travelers are not just looking for a place to stay. They are looking for a base for their entire Olympic experience.
From ski-in ski-out estates in Deer Valley to emerging luxury communities in Deer Valley East, Park City offers a range of options. However, understanding how each area functions during an event of this scale is critical. Access, privacy, transportation, and overall experience will all play a role in determining the right fit.
At Luxe Haus, we approach this moment differently. We are not simply thinking about where guests can stay. We are focused on how each home performs, how it is positioned, and how it delivers an elevated experience during one of the highest demand periods Park City will see.
This guide breaks down the most important areas to consider, what makes each unique, and how to think strategically about your stay during the 2034 Olympics.
Deer Valley: Privacy, Prestige, and Proximity
Deer Valley has long been recognized as the most refined and exclusive area within Park City, and during the 2034 Olympics, its appeal will only intensify. For travelers seeking a seamless, high-end experience, this is where demand will concentrate first.
What sets Deer Valley apart is its ability to offer both proximity and privacy. While many Olympic visitors will prioritize access to venues, Deer Valley allows guests to remain close to the action while maintaining space, quiet, and comfort. This balance becomes increasingly valuable during a high-traffic global event.
Homes in Deer Valley are designed for experience. Large floor plans, expansive gathering spaces, and thoughtful layouts make them ideal for families, groups, and extended stays. Many properties offer ski-in ski-out access, private outdoor areas, and uninterrupted mountain views. These features create a level of comfort that goes far beyond traditional lodging.
During the Olympics, this area will attract a specific type of traveler. High-income guests, corporate groups, and those accustomed to a certain level of service will prioritize Deer Valley not just for location, but for the overall experience. These guests are less price sensitive and more focused on convenience, quality, and service.
From a performance perspective, this is also where homes tend to see the strongest results. Limited inventory combined with high demand creates an environment where well-managed properties can command premium rates while maintaining strong occupancy.
For those evaluating where to stay, Deer Valley represents the top tier. It is not simply about proximity to events. It is about securing a setting that enhances every part of the Olympic experience.
Unbeatable ski access abounds at Snow Pine, a luxury vacation rental in Deer Valley
Old Town Park City: Energy, Access, and Walkability
For those who want to be fully immersed in the energy of the Olympics, Old Town Park City offers a completely different experience.
Centered around historic Main Street, Old Town is one of the most walkable areas in Park City. During the Olympics, this becomes a major advantage. With increased traffic, limited parking, and higher demand for transportation, the ability to walk to restaurants, shops, and gathering areas significantly improves convenience.
Old Town places guests at the center of activity. Restaurants, bars, and retail are all within close proximity, and the area often becomes a hub for events and social gatherings. During major moments like Sundance, this area is highly active, and a similar dynamic can be expected during the Olympics.
Homes in Old Town vary widely. From historic properties with character to newly built luxury residences, the area offers a range of styles and sizes. While some homes may not offer the same level of privacy as Deer Valley, they make up for it with location and accessibility.
This area tends to attract guests who value experience and convenience over seclusion. Visitors who want to move easily between events, dining, and entertainment will find Old Town to be one of the most dynamic places to stay.
There are trade-offs to consider. With increased density comes more activity. During the Olympics, this area will be busy, and those seeking a quieter environment may prefer other locations.
For travelers who want to be in the center of it all, Old Town delivers a highly connected and energetic Olympic experience.
Walk to dinner, the gondola, a show, or a quick apres drink – our Old Town vacation rentals have it all.
Deer Valley East: Space, Access, and What’s Next
As Park City continues to expand, Deer Valley East is quickly becoming one of the most compelling places to stay ahead of the 2034 Olympics.
Located just outside the core of Park City and near Deer Valley’s expanded terrain, this area offers a different kind of advantage. Instead of density and proximity alone, Deer Valley East provides space, accessibility, and modern development.
One of the biggest advantages of this location is ease of movement. During the Olympics, traffic patterns will shift, and areas with more flexible access points will become increasingly valuable. Deer Valley East offers a more efficient entry and exit compared to more congested areas.
Homes in this area tend to be newer, larger, and more contemporary. Open layouts, updated finishes, and indoor outdoor living create a modern luxury experience that aligns with current traveler expectations. Many properties also offer lake and mountain views, adding to the appeal.
This is also where new development is taking shape, including The Mason.
As Olympic demand builds, Deer Valley East will attract travelers looking for a balance of convenience, space, and modern design. It offers a forward-looking alternative for those who want to avoid congestion while remaining connected to Park City.
Spotlight: The Mason
One of the most anticipated properties ahead of the 2034 Olympics is The Mason.
This development represents a shift in how mountain properties are designed and experienced. Rather than focusing only on the physical home, The Mason is being built around a fully integrated ownership and hospitality experience.
Residences are thoughtfully designed with modern interiors, efficient layouts, and a focus on livability. These homes are not just visually appealing. They are designed to perform.
What sets The Mason apart is its amenity offering and service model. Planned features include on-site dining, gathering spaces, and access to curated experiences that extend beyond the home itself. This creates a more seamless and complete stay.
As the preferred property management and hospitality partner, Luxe Haus is directly involved in shaping how these homes operate. From revenue strategy to concierge services, each residence is positioned to deliver a consistent and elevated experience.
For Olympic guests, this means something unique. A stay that combines the privacy of a home with the service level of a luxury hospitality experience.
As demand continues to build, The Mason will stand out as one of the most forward-thinking options in Park City.
Experience the pinnacle of luxury at The Mason, by Luxe Haus, in Deer Valley East
Why Luxury Homes Will Lead During the Olympics
The Olympics fundamentally change how people travel.
Guests are often traveling in groups, staying longer, and prioritizing comfort and flexibility. Hotels, while convenient, often cannot meet these needs.
Luxury homes offer a different experience.
Space is one of the most important factors. Multiple bedrooms, full kitchens, and private living areas allow guests to gather and enjoy the experience together.
Privacy also becomes more valuable during a global event. With increased crowds and activity, having a private space to return to enhances the overall stay.
Service is another key factor. Professionally managed homes provide support that goes beyond traditional rentals. Concierge services, maintenance, and guest support all contribute to a more seamless experience.
This is why luxury homes consistently outperform during high-demand periods. They meet the needs of a traveler who values experience, space, and quality.
As the 2034 Olympics approach, this trend will only become more pronounced.
When to Book Your Stay
Timing will be critical for anyone planning to attend the 2034 Olympics. Demand will begin well before the event itself. High-quality homes will be secured early, especially in top areas like Old Town, Deer Valley and Deer Valley East. Travelers who wait may find limited options or significantly higher pricing.
For those planning ahead, consider the following:
- Begin exploring options early
- Focus on professionally managed homes
- Prioritize both location and accessibility
- Think beyond price and consider overall experience
Planning early provides more flexibility and better access to high-quality inventory.
Choosing the Right Stay
The best place to stay depends on your priorities.
For privacy and luxury, Deer Valley offers the most refined experience.
For walkability and energy, Old Town provides access and activity.
For space, modern design, and accessibility, Deer Valley East offers a forward-looking option.
Each area delivers a different experience, but demand will be strong across all of them during the Olympics.
Looking Ahead
The 2034 Winter Olympics will bring a level of attention and demand that Park City has not seen in decades. Where you stay will shape your experience. For those who plan early, understand the market, and choose strategically, the opportunity is not just to attend the Olympics. It is to experience them at a higher level.
