The world of winter sports is about to experience something entirely new, and Shaun White is leading the charge. With the launch of the Snow League, White is reshaping competitive snowboarding and freestyle skiing into a more dynamic, fan-driven, and globally recognized sport. Now, one of the most iconic mountain destinations, Park City, is set to take center stage.
For travelers, winter sports enthusiasts, and luxury vacation seekers, this is more than just an event. It is a cultural moment. Whether you are planning a trip around it or simply want to understand what it means for the future of snow sports, here is everything you need to know about Shaun White’s Snow League and its arrival in Park City.
Shaun White poses in the halfpipe after finals of the inaugural Snow League event
What Is Shaun White’s Snow League?
At its core, the Snow League is Shaun White’s vision for the future of winter sports competition. After stepping away from Olympic competition, White turned his focus toward building something the sport has long needed. He envisioned a cohesive and high-energy league that elevates both athletes and the overall fan experience.
Unlike traditional competitions that are spread across multiple tours and organizations, the Snow League is designed as a unified global platform. It brings together elite snowboarders and freestyle skiers into a structured league format that includes rankings, storytelling, and consistent events throughout the season.
One of the most exciting elements is its focus on accessibility and entertainment. Snow sports competitions have historically been difficult for casual viewers to follow outside of major events like the Olympics or X Games. The Snow League aims to change that by introducing a more streamlined and engaging format.
Expect shorter and more intense runs, simplified scoring, and a stronger emphasis on athlete personalities. The goal is to make the experience more engaging for both longtime fans and newcomers. By doing so, the Snow League is positioning snowboarding and freestyle skiing closer to mainstream professional sports.
For athletes, this shift is equally important. The league creates more consistent competition opportunities and increases exposure, which opens the door for greater sponsorship and long-term career growth.
Why Park City Is the Perfect Host Destination
There is a reason Park City continues to stand out as one of the top mountain destinations in the United States. Its selection as a host location for the Snow League feels both strategic and natural.
Park City is home to world-class terrain, including Park City Mountain Resort and Deer Valley Resort. These resorts offer exceptional snow quality, advanced terrain parks, and infrastructure capable of supporting elite-level competition.
Beyond the slopes, Park City offers a complete lifestyle experience. Visitors can expect a blend of outdoor adventure, luxury accommodations, and elevated dining. From curated après-ski experiences to private chef dinners and wellness offerings, the destination aligns perfectly with the premium feel of the Snow League.
Accessibility also plays a major role. Located just 35 minutes from Salt Lake City International Airport, Park City is one of the most convenient ski destinations in North America. This ease of access makes it appealing for both domestic and international travelers.
Culturally, Park City is no stranger to global attention. It has hosted events like the Winter Olympics and the Sundance Film Festival, creating a strong foundation where sport, entertainment, and culture naturally intersect. The Snow League fits seamlessly into this environment.
Park City with its stunning slopes at nighttime
What to Expect From the Event Experience
Attending the Snow League in Park City will feel like much more than watching a competition. It is designed to be a fully immersive experience.
On the mountain, you can expect to see some of the best riders in the world pushing the limits of progression. The format prioritizes high-energy runs and head-to-head excitement, creating a more engaging and spectator-friendly environment.
Off the mountain, the event atmosphere is expected to feel vibrant and social. Guests can anticipate brand activations, curated experiences, live entertainment, and elevated food and beverage options. This approach reflects a shift in how people want to experience events today.
Hospitality will also be a major focus. VIP viewing areas, private lounges, and concierge-driven services will provide more exclusive ways to engage with the event. This creates opportunities for guests to enjoy the competition in a more personalized and elevated setting.
Beyond the event itself, Park City offers endless ways to extend the experience. Visitors can enjoy skiing and snowboarding, explore Main Street, book spa treatments, or take part in private mountain adventures. The Snow League becomes the centerpiece of a much larger and more memorable trip.
The Impact on Park City and Winter Tourism
The arrival of the Snow League in Park City represents more than just a new event. It highlights a broader evolution in winter tourism.
Park City is already known for luxury mountain travel, and events like this reinforce its position on a global stage. The Snow League attracts a new generation of travelers who are drawn to experiences that combine sport, culture, and lifestyle.
Modern travelers are prioritizing unique and curated experiences over traditional vacations. They want something memorable, shareable, and immersive. The Snow League delivers on all of these expectations.
There is also a strong economic benefit. Increased visitation leads to higher demand for accommodations, dining, and local services. For property owners and hospitality providers, this can translate into increased revenue and long-term growth.
From a branding perspective, hosting an innovative league like this positions Park City as forward-thinking and relevant. It shows that the destination is not only rooted in tradition but also focused on what is next.
Planning Your Trip Around the Snow League
If you are planning to visit Park City during the Snow League, preparation will be key.
Start by securing accommodations early. Luxury vacation rentals offer a more personalized experience, especially for groups. Look for properties with premium amenities such as private hot tubs, mountain views, and concierge services.
Transportation should also be arranged in advance. While Park City is close to Salt Lake City, demand increases during major events. Booking private transfers or working with a concierge can help ensure a seamless arrival.
Dining and activities should be planned ahead of time as well. Popular restaurants and experiences tend to fill quickly during high-demand periods. Having reservations in place allows you to fully enjoy your trip without last-minute stress.
It is also worth building an itinerary that extends beyond the event. Take advantage of everything Park City has to offer, from outdoor adventures to relaxation and wellness experiences.
Snow League’s groundbreaking halfpipe circuit coming to Park City
Why This Moment Matters for Snow Sports
The Snow League’s debut in Park City marks an important moment for the future of snow sports.
For years, there has been a need for a more unified and engaging platform that brings athletes and fans together. The Snow League has the potential to fill that gap by creating a structure that supports long-term growth and visibility.
For Park City, hosting this event strengthens its role as a leader in winter travel and innovation. It reinforces the destination’s ability to attract world-class events while delivering exceptional experiences.
For travelers, it offers something entirely new. It is an opportunity to experience elite competition in a setting that combines sport, luxury, and lifestyle in a way that feels fresh and exciting.
As Shaun White continues to shape the next chapter of snow sports, one thing is clear. The Snow League is just the beginning.
A guide to the best areas, luxury homes, and what to expect
With the 2034 Winter Olympics returning to Utah, Park City is once again stepping onto the global stage. For those planning to attend, host, or invest, one decision will shape the entire experience. Where you stay.
Unlike a typical ski season or even peak holiday travel, the Olympics create a completely different demand environment. Inventory becomes limited, pricing shifts quickly, and the difference between a well-located home and an average one becomes significant. Travelers are not just looking for a place to stay. They are looking for a base for their entire Olympic experience.
From ski-in ski-out estates in Deer Valley to emerging luxury communities in Deer Valley East, Park City offers a range of options. However, understanding how each area functions during an event of this scale is critical. Access, privacy, transportation, and overall experience will all play a role in determining the right fit.
At Luxe Haus, we approach this moment differently. We are not simply thinking about where guests can stay. We are focused on how each home performs, how it is positioned, and how it delivers an elevated experience during one of the highest demand periods Park City will see.
This guide breaks down the most important areas to consider, what makes each unique, and how to think strategically about your stay during the 2034 Olympics.
Deer Valley: Privacy, Prestige, and Proximity
Deer Valley has long been recognized as the most refined and exclusive area within Park City, and during the 2034 Olympics, its appeal will only intensify. For travelers seeking a seamless, high-end experience, this is where demand will concentrate first.
What sets Deer Valley apart is its ability to offer both proximity and privacy. While many Olympic visitors will prioritize access to venues, Deer Valley allows guests to remain close to the action while maintaining space, quiet, and comfort. This balance becomes increasingly valuable during a high-traffic global event.
Homes in Deer Valley are designed for experience. Large floor plans, expansive gathering spaces, and thoughtful layouts make them ideal for families, groups, and extended stays. Many properties offer ski-in ski-out access, private outdoor areas, and uninterrupted mountain views. These features create a level of comfort that goes far beyond traditional lodging.
During the Olympics, this area will attract a specific type of traveler. High-income guests, corporate groups, and those accustomed to a certain level of service will prioritize Deer Valley not just for location, but for the overall experience. These guests are less price sensitive and more focused on convenience, quality, and service.
From a performance perspective, this is also where homes tend to see the strongest results. Limited inventory combined with high demand creates an environment where well-managed properties can command premium rates while maintaining strong occupancy.
For those evaluating where to stay, Deer Valley represents the top tier. It is not simply about proximity to events. It is about securing a setting that enhances every part of the Olympic experience.
Unbeatable ski access abounds at Snow Pine, a luxury vacation rental in Deer Valley
Old Town Park City: Energy, Access, and Walkability
For those who want to be fully immersed in the energy of the Olympics, Old Town Park City offers a completely different experience.
Centered around historic Main Street, Old Town is one of the most walkable areas in Park City. During the Olympics, this becomes a major advantage. With increased traffic, limited parking, and higher demand for transportation, the ability to walk to restaurants, shops, and gathering areas significantly improves convenience.
Old Town places guests at the center of activity. Restaurants, bars, and retail are all within close proximity, and the area often becomes a hub for events and social gatherings. During major moments like Sundance, this area is highly active, and a similar dynamic can be expected during the Olympics.
Homes in Old Town vary widely. From historic properties with character to newly built luxury residences, the area offers a range of styles and sizes. While some homes may not offer the same level of privacy as Deer Valley, they make up for it with location and accessibility.
This area tends to attract guests who value experience and convenience over seclusion. Visitors who want to move easily between events, dining, and entertainment will find Old Town to be one of the most dynamic places to stay.
There are trade-offs to consider. With increased density comes more activity. During the Olympics, this area will be busy, and those seeking a quieter environment may prefer other locations.
For travelers who want to be in the center of it all, Old Town delivers a highly connected and energetic Olympic experience.
Walk to dinner, the gondola, a show, or a quick apres drink – our Old Town vacation rentals have it all.
Deer Valley East: Space, Access, and What’s Next
As Park City continues to expand, Deer Valley East is quickly becoming one of the most compelling places to stay ahead of the 2034 Olympics.
Located just outside the core of Park City and near Deer Valley’s expanded terrain, this area offers a different kind of advantage. Instead of density and proximity alone, Deer Valley East provides space, accessibility, and modern development.
One of the biggest advantages of this location is ease of movement. During the Olympics, traffic patterns will shift, and areas with more flexible access points will become increasingly valuable. Deer Valley East offers a more efficient entry and exit compared to more congested areas.
Homes in this area tend to be newer, larger, and more contemporary. Open layouts, updated finishes, and indoor outdoor living create a modern luxury experience that aligns with current traveler expectations. Many properties also offer lake and mountain views, adding to the appeal.
This is also where new development is taking shape, including The Mason.
As Olympic demand builds, Deer Valley East will attract travelers looking for a balance of convenience, space, and modern design. It offers a forward-looking alternative for those who want to avoid congestion while remaining connected to Park City.
Spotlight: The Mason
One of the most anticipated properties ahead of the 2034 Olympics is The Mason.
This development represents a shift in how mountain properties are designed and experienced. Rather than focusing only on the physical home, The Mason is being built around a fully integrated ownership and hospitality experience.
Residences are thoughtfully designed with modern interiors, efficient layouts, and a focus on livability. These homes are not just visually appealing. They are designed to perform.
What sets The Mason apart is its amenity offering and service model. Planned features include on-site dining, gathering spaces, and access to curated experiences that extend beyond the home itself. This creates a more seamless and complete stay.
As the preferred property management and hospitality partner, Luxe Haus is directly involved in shaping how these homes operate. From revenue strategy to concierge services, each residence is positioned to deliver a consistent and elevated experience.
For Olympic guests, this means something unique. A stay that combines the privacy of a home with the service level of a luxury hospitality experience.
As demand continues to build, The Mason will stand out as one of the most forward-thinking options in Park City.
Experience the pinnacle of luxury at The Mason, by Luxe Haus, in Deer Valley East
Why Luxury Homes Will Lead During the Olympics
The Olympics fundamentally change how people travel.
Guests are often traveling in groups, staying longer, and prioritizing comfort and flexibility. Hotels, while convenient, often cannot meet these needs.
Luxury homes offer a different experience.
Space is one of the most important factors. Multiple bedrooms, full kitchens, and private living areas allow guests to gather and enjoy the experience together.
Privacy also becomes more valuable during a global event. With increased crowds and activity, having a private space to return to enhances the overall stay.
Service is another key factor. Professionally managed homes provide support that goes beyond traditional rentals. Concierge services, maintenance, and guest support all contribute to a more seamless experience.
This is why luxury homes consistently outperform during high-demand periods. They meet the needs of a traveler who values experience, space, and quality.
As the 2034 Olympics approach, this trend will only become more pronounced.
When to Book Your Stay
Timing will be critical for anyone planning to attend the 2034 Olympics. Demand will begin well before the event itself. High-quality homes will be secured early, especially in top areas like Old Town, Deer Valley and Deer Valley East. Travelers who wait may find limited options or significantly higher pricing.
For those planning ahead, consider the following:
- Begin exploring options early
- Focus on professionally managed homes
- Prioritize both location and accessibility
- Think beyond price and consider overall experience
Planning early provides more flexibility and better access to high-quality inventory.
Choosing the Right Stay
The best place to stay depends on your priorities.
For privacy and luxury, Deer Valley offers the most refined experience.
For walkability and energy, Old Town provides access and activity.
For space, modern design, and accessibility, Deer Valley East offers a forward-looking option.
Each area delivers a different experience, but demand will be strong across all of them during the Olympics.
Looking Ahead
The 2034 Winter Olympics will bring a level of attention and demand that Park City has not seen in decades. Where you stay will shape your experience. For those who plan early, understand the market, and choose strategically, the opportunity is not just to attend the Olympics. It is to experience them at a higher level.
An inside look at how Luxe Haus is shaping the next chapter of elevated mountain living
Momentum continues to build at The Mason as the project moves into one of its most exciting phases.
With exterior construction nearing completion and interior work now underway, the development is entering a pivotal stage. But beyond construction milestones, what makes this project truly meaningful is the foundation being built behind the scenes – one centered on experience, service, and long-term value.
At Luxe Haus, we are proud to be at the center of that vision.
A Defining Partnership
Luxe Haus has been selected as the preferred on-site property management and hospitality partner for The Mason.
From day one, our involvement has been focused on more than operations. We are working alongside the development team to help shape how the property will live, function, and feel for both homeowners and guests.
Our role spans across:
- Vacation rental management and revenue strategy
- Full-service property care and housekeeping
- Concierge and lifestyle services designed for effortless ownership
In addition, we are supporting owner needs through optional, tailored services including interior coordination, renovations, and in-home experiences.
This level of integration ensures that The Mason is not only thoughtfully built, but thoughtfully operated from the moment it comes to life.
Designed for How People Live and Travel Today
As planning for the ground-floor commercial and amenity spaces progresses, the focus remains clear: creating a seamless, experience-driven environment that supports both daily life and elevated stays.
The vision includes:
- A restaurant concept designed for both social gathering and everyday convenience
- Flexible event space for private use
- A full-service gear shop and ski rental experience
- Access to curated outdoor and water-based recreation
These elements are being thoughtfully aligned with how modern travelers and homeowners engage with mountain destinations—blending convenience, connection, and lifestyle into a single experience.
Construction Progress: Moving Into the Interior Phase
The project has reached a major milestone with all buildings now dried in, allowing work to move confidently into interior construction.
Key progress includes:
- Completion of roofing and waterproofing systems
- Ongoing mechanical, electrical, plumbing, and fire system installation
- Window and exterior door installation nearing completion
- Elevator installation beginning to support vertical access
- Interior finish work on the horizon, including cabinetry, tile, and trim
This transition marks a visible shift in the project as spaces begin to take shape and the design vision comes to life.
Looking Ahead
With major exterior work complete, the project is moving confidently into its next phase of development.
As construction advances, our focus at Luxe Haus remains consistent. We are working to ensure that every detail – from operations to owner experience – is thoughtfully prepared well before the first arrival.
Because what defines a property is not just how it is built, but how it is experienced.
A New Standard for Ownership and Stay
The Mason represents more than a redevelopment. It reflects a shift toward a more integrated, service-driven approach to mountain living.
One where ownership is effortless, experiences are elevated, and every detail is considered.
We are proud to play a role in bringing that vision to life.
A closer look at how we evaluate, optimize, and grow your home’s performance
Each year, we take a step back to focus on what matters most. How your home performed, how the market evolved, and where we see opportunity ahead.
Our annual reporting process is more than a summary. It is a strategic review designed to give you clarity, context, and confidence in how your property is positioned within an ever-changing market.
A Season Defined by Challenge and Resilience
The 2025 to 2026 ski season presented unique headwinds across Park City and the Wasatch Back.
Delayed snowfall and shifting booking patterns impacted early-season demand, with softer occupancy and increased pricing sensitivity across Park City and Deer Valley. As the season progressed, a clear trend emerged. While the broader market adjusted, the luxury segment remained resilient.
Peak periods including the holidays, Sundance, and Presidents Week continued to perform strongly. This reinforced what we have consistently seen. High-end travelers continue to prioritize experience, space, and quality, even in uncertain conditions.
This is where Luxe Haus homes continue to stand apart.
What Your Annual Report Covers
Each report is tailored specifically to your home and includes a comprehensive view of performance and strategy:
- Property Performance
A detailed breakdown of occupancy, ADR, and revenue, with comparisons to prior performance and the broader market - Market Insights and Trends
Key takeaways from Park City and Deer Valley, including demand shifts and booking behavior - Pricing Strategy and Positioning
How your home was positioned throughout the season and where we see opportunities to refine - Forecasting and Forward Planning
Data-backed insights to guide pricing, availability, and strategy for the seasons ahead - Communication and Alignment
A clear path forward, whether through a one-on-one review or a detailed report shared directly
What We’re Seeing Across the Portfolio
While every home is unique, several trends stood out this season:
What Performed Well
- Strong peak season pricing, particularly January through February
- Luxe Haus continues to significantly outperform the broader Park City market in ADR, reflecting strong positioning in the luxury segment.
- Longer average stays driving occupancy and revenue growth
Where We See Opportunity
- Peak winter periods continue to drive outsized rate performance, particularly during holiday and high-demand ski windows.
- As expected in the luxury segment, occupancy trails the broader market, with performance weighted toward fewer, higher-value bookings.
- Shoulder seasons present the greatest opportunity, with softer demand trends impacting both occupancy and booking pace.
- Weather-driven variability impacting booking pace
Next Season Strategy
- Maintain premium pricing during peak ski periods
- Continue targeting longer stays through minimum stay requirements
- Monitor market shifts, including post-Sundance demand dynamics
- Prioritize shoulder season performance through targeted promotions (e.g., Golf Packages), and increased flexibility in stay requirements to stimulate demand and improve booking pace.
A Thoughtful, Data-Driven Approach to Growth
Annual reporting is not just about looking back. It is about moving forward with intention.
Whether we connect in person or share your report directly, our goal is the same. We ensure your home continues to perform at the highest level while adapting to market conditions with precision and care.
At Luxe Haus, we do not take a one-size-fits-all approach. Every recommendation is grounded in data, experience, and a deep understanding of both your home and the luxury traveler.
Looking Ahead
As we move into a new season, we remain focused on thoughtful growth, strategic pricing, and delivering the level of service that defines the Luxe Haus standard.
Your annual report is just the beginning of that conversation, and we look forward to reviewing it with you soon.
As the snow thaws and longer days return to the Wasatch Back, spring is the ideal time to give your home a thorough seasonal reset. Winter weather can be hard on properties in Park City and Deer Valley, and addressing maintenance early helps prevent costly repairs while preparing your home for the warmer months ahead.
Taking a proactive approach ensures your property remains in excellent condition, protects your investment, and keeps everything ready for owners, guests, and summer activities.
Luxe Haus recommends reviewing the following spring maintenance priorities:
1. Deep Clean After Winter Season
After months of snow, salt, and heavy use, a full interior deep clean is essential. Focus on floors, carpets, upholstery, and high-touch surfaces to refresh the home and restore it to its best condition.
2. Service Your Vehicle for the Season Ahead
Mountain winters can take a toll on vehicles. Wash away road salt, check tire condition and pressure, top off fluids, and schedule any necessary maintenance. If you use winter tires, plan for a seasonal swap.
3. Service Your HVAC System & Replace Filters
Replace HVAC filters and schedule a seasonal inspection to improve air quality and ensure your system is operating efficiently for warmer months.
4. Inspect the Roof and Gutters
Snow and ice can impact roofing and drainage systems. Check for loose shingles, damaged flashing, or clogged gutters, and clear debris to prevent leaks during spring storms.
5. Inspect Exterior Surfaces for Winter Damage
Walk the perimeter of your home to assess siding, trim, gutters, and foundations for damage caused by winter conditions. Addressing minor issues early helps prevent more costly repairs.
6. Refresh Decks & Outdoor Living Spaces
Refinish or stain decks and exterior wood surfaces to protect against sun exposure and wear. Inspect for loose boards, cracked wood, or compromised railings, and prepare outdoor areas for the season ahead by cleaning patio furniture cushions and rugs.
7. Inspect Water Systems
Bring all water systems back online by activating irrigation and checking for leaks or damaged sprinkler heads. Inspect outdoor plumbing and spigots for freeze damage, and ensure fountains or water features are functioning properly.
8. Clean Windows and Screens
Remove winter buildup from windows and repair or replace screens to restore natural light and maximize mountain views.
9. Service Pools and Hot Tubs
Clean filters, inspect pumps and heaters, and ensure water chemistry and circulation systems are properly balanced and functioning.
10. Check Outdoor Lighting
Inspect and adjust landscape and pathway lighting. Replace bulbs as needed to maintain safety and enhance ambiance.
11. Landscape Cleanup & Enhancements
Clear debris, fallen branches, and leftover gravel or salt from winter. Trim trees and prepare for new growth, while considering upgrades such as planting trees, adding shrubs, or refreshing garden beds to elevate curb appeal.
12. Test Safety Systems & Fire Suppression Equipment
Replace batteries in smoke and carbon monoxide detectors, test all alarms, and schedule inspections for fire suppression systems to ensure everything is functioning properly.
13. Chimney Inspection & Cleaning
After a season of heavy use, fireplaces and chimneys should be professionally inspected and cleaned. Creosote buildup can create fire hazards, while winter conditions may cause damage or blockages. A thorough service ensures safe operation and prepares your home for continued use year-round.
Additional Seasonal Reminders
- Garage and Snow Equipment Check
Before storing snow blowers, shovels, and winter gear, give everything a quick clean and inspection. Proper storage helps extend equipment life and keeps your garage organized for the season ahead. - Dryer Vent Cleaning
Dryer vents can accumulate lint over time, reducing efficiency and creating a potential fire hazard. Annual cleaning helps improve performance and ensures safe operation. - Whole-Home Humidifier Service
If your home has a built-in humidifier, spring is a good time to clean or service the system after heavy winter use. Proper maintenance helps protect wood floors, furniture, and indoor air quality.
A Simple Way to Protect Your Home This Season
Completing these maintenance tasks each spring helps ensure your home runs smoothly throughout the year while protecting it from seasonal wear and tear. Proactive care keeps systems functioning properly, preserves the condition of your property, and helps avoid unexpected repairs later on.
For homeowners who prefer a seamless, hands-off approach, Luxe Haus offers comprehensive property management services designed to simplify homeownership. From coordinating seasonal maintenance to overseeing trusted service providers, our team ensures every detail is handled with care so your home remains in exceptional condition year-round.
From ski-in estates to design-forward hideaways, Luxe Haus offers a curated collection of Utah vacation homes that elevate every trip. These properties go beyond basic amenities and transform the way you travel, with privacy, personality, and immersive mountain luxury.
Here are ten standout homes that redefine what a luxury vacation rental can be.
Best for: The ultra-luxury seeker
White Pine Canyon Ranch is an architectural showstopper tucked behind gates in one of Park City’s most exclusive neighborhoods. Spanning more than 15,000 square feet, this estate was built for travelers who value discretion, privacy, and true five-star living. With private ski access directly into Park City Mountain Resort and expansive entertaining areas, it feels more like a boutique resort than a traditional vacation rental.
The home features soaring timber-beamed ceilings, floor-to-ceiling windows with panoramic mountain views, and interiors that blend rustic elegance with elevated design. Every detail has been curated, from the chef’s kitchen with dual islands to the spa-quality primary suite complete with soaking tub, fireplace, and private deck.
Guests can enjoy a home theater, full gym, game room, and indoor-outdoor spaces designed for all seasons. The Luxe Haus concierge can arrange private chefs, massage therapists, sommeliers, or curated après-ski gatherings. Whether hosting a milestone event or indulging in a serene mountain escape, White Pine Canyon Ranch sets a new standard for luxury in Utah.
Best for: Wildlife lovers and design purists
Mountainhead is where design, tranquility, and nature intersect. This elevated estate sits on a private ridgeline with panoramic views of untouched alpine wilderness. Its most legendary feature? Regular wildlife sightings from the deck. Moose, deer, and foxes often meander past the hot tub or lower patio, offering a daily dose of wonder you cannot find anywhere else.
Inside, Mountainhead features clean lines and an organic modern design that complements the natural surroundings. The home is outfitted with floor-to-ceiling glass, architectural lighting, and understated luxury finishes like white oak floors, stone accents, and custom millwork. Every space, from the great room to the bedrooms, is designed to draw your gaze outside.
Guests love the flow between indoor and outdoor spaces, with wraparound decks, a sunken hot tub, a fire pit, and unobstructed views in every direction. Luxe Haus guests often describe Mountainhead as their favorite stay because it feels like you are part of the landscape without sacrificing any luxury.
This property is a top choice for couples, families, or anyone seeking connection to the wild with comfort and elevated design.
Best for: Multigenerational families or groups
Sanctuary is a rare find for families or large groups who want both privacy and connection. With multiple living areas, two bunk rooms, and spacious gathering zones, this property comfortably accommodates different generations without sacrificing style or serenity.
The interiors are warm and layered, with a Scandinavian-meets-Alpine aesthetic. Think cozy textures, natural wood finishes, oversized sofas, and large fireplaces. Every room is curated with comfort in mind, while still feeling upscale and sophisticated.
The outdoor space is equally impressive. A large deck offers lounge seating and a fire pit with forest and mountain views. Kids love the sport court and game room, while adults can relax in the oversized soaking tub or host dinners in the open-concept kitchen and dining area.
Sanctuary is a four-season property that works just as well for ski trips as it does for fall foliage escapes or summer reunions. The layout gives everyone space to breathe, while the Luxe Haus concierge ensures your trip runs smoothly — from grocery delivery to private chefs and everything in between.
Best for: Architecture and design lovers
Talus Ridge is a design-forward masterpiece located in Deer Valley. Known for its minimalist lines and refined mountain modern aesthetic, this home is a dream stay for architecture buffs, interior stylists, and anyone who appreciates the intersection of art and nature.
Inside, you will find a carefully curated mix of natural materials and custom design details. Black steel elements contrast beautifully with white oak floors, and statement lighting adds drama without overpowering the space. The open layout is flooded with light thanks to massive glass walls that dissolve the boundaries between indoors and out.
One of the most iconic elements of Talus Ridge is its floating deck with a linear gas fire feature. From here, you can enjoy sweeping views of the mountains, making it a perfect place for morning coffee or sunset cocktails.
Luxe Haus guests choose Talus Ridge not just for its beauty, but for the way it makes them feel — grounded, inspired, and connected to something bigger.
Best for: Ski season convenience
Ski Utah House was designed for travelers who want to maximize every minute of their ski vacation without compromising on luxury. Located slopeside, alongside a popular ski run in an exclusive enclave, this home strikes the ideal balance between functionality and elevated mountain style.
This home features an unparalleled gear room outfitted with ski storage, boot warmers, and benches, making transitions from slope to home seamless. But it is what comes after the ski day that makes this property shine. The main living space is anchored by a large fireplace, surrounded by oversized seating and floor-to-ceiling windows. The dining area can host a large group, and the gourmet kitchen includes premium appliances, ample prep space, and bar seating that encourages après-ski socializing.
Upstairs and down, the bedrooms are designed for privacy and rest. Plush linens, mountain views, and thoughtful lighting create a calming environment. Multiple living areas mean adults and kids can unwind in separate spaces — one with a fireplace and one with a media setup, perfect for movie nights.
The outdoor hot tub is a favorite post-ski ritual, as is gathering around the outdoor firepit with warm drinks. For families or ski crews that prioritize access, comfort, and space to spread out, Ski Utah House is a repeat favorite.
Best for: Pet owners who love cozy design
Snow Pine Lodge delivers the rare combination of pet-friendly amenities and high-end design. Nestled in Lower Deer Valley, this home feels like a cozy designer chalet — warm wood accents, modern alpine furnishings, and oversized windows that bring the outside in. But unlike most pet-welcoming properties, Snow Pine makes no compromises.
The home includes a fenced yard, a mudroom perfect for dog gear, and direct access to trails ideal for morning walks or snowshoeing with your pup. Luxe Haus provides a custom welcome basket for dogs, which includes a water bowl, trail map, handmade treats, and even a Luxe Haus–branded bandana.
Inside, the home is spacious yet intimate. A stone fireplace anchors the main living room, while the fully stocked kitchen and large dining area make hosting easy. Upstairs, bedrooms feature soft textures and mountain views, and downstairs you will find a secondary lounge perfect for kids or teens.
Snow Pine is also eligible for Luxe Haus’s exclusive pet concierge service, which can include dog walking, mobile grooming, in-home veterinary care, and even freshly prepared meals for your pup.
Whether you are traveling with a Labrador, a rescue pup, or a pack of fur babies, Snow Pine lets you enjoy the beauty of Deer Valley with your dog at your side and without sacrificing a moment of comfort.
Best for: Tech-forward travelers
Monitors Rest is not just a luxury home, it is an experience in innovation and sustainability. Recognized as one of the most forward-thinking vacation homes in the Park City area, this estate combines cutting-edge technology, sustainable design, and ultra-luxe finishes to deliver a stay unlike any other.
Geothermal heating and cooling, advanced air purification systems, and smart lighting are seamlessly integrated into a design that feels both striking and serene. Every room features natural textures and thoughtful architecture that enhances both the view and the comfort. From the polished concrete floors to the wool textiles and custom-built furniture, nothing here is accidental.
The living space opens fully to the outdoors with walls of retractable glass, while a spa-level wellness suite includes a private massage room, sauna, and cold plunge. The kitchen is a dream for home chefs or private caterers, and the dining room floats between glass and wood, feeling like a luxury treehouse.
Monitors Rest appeals to the traveler who values aesthetics and environmental integrity. Luxe Haus concierge options include in-home yoga or pilates, private chefs with sustainable menus, and smart home orientation for guests who want to make the most of the property’s features.
If you want your vacation to reflect the future of luxury travel, Monitors Rest will change the way you think about hospitality and home.
Best for: Girls’ weekends and stylish escapes
Alpine Opus feels like a boutique hotel designed for mountain getaways. With layered textures, soft neutral tones, and statement lighting, this home blends femininity, function, and total relaxation. It is one of the most popular Luxe Haus properties for girls’ weekends, milestone birthday celebrations, and group retreats.
The open-plan kitchen and dining area set the tone for socializing, with a large island and high-end appliances. The main living room is bathed in natural light and anchored by a fireplace, with plenty of seating for long conversations or wine and movie nights.
Upstairs, the bedrooms are styled to feel like chic suites, each with its own personality and a balance of privacy and flair. Plush bedding, curated art, and spa-style bathrooms elevate the experience. Multiple balconies provide quiet nooks for coffee or reading, and the outdoor firepit is perfect for unwinding under the stars.
Guests often book private chefs, in-home massages, or beauty services through Luxe Haus concierge. Whether you are looking for rest or celebration, Alpine Opus offers the ideal balance of stylish space and emotional ease.
Best for: Budget-conscious travelers who still want luxury
The Mason proves that luxury and value can live side by side. Located just outside the heart of Park City in the up-and-coming Deer Valley East region, this modern rental offers high design, thoughtful details, and exceptional convenience — all at a more accessible price point.
With clean lines, updated finishes, and soft modern interiors, The Mason is the perfect base for couples, solo travelers, or small groups. The kitchen is fully equipped, and the living space is both cozy and airy. The layout maximizes space without feeling tight, and everything feels curated and intentional.
What sets The Mason apart is its location. You are a short drive to restaurants, shops, galleries, and nightlife, making it easy to experience everything Park City has to offer without the need for a car. During winter, take a private shuttle to nearby ski resorts. In summer, the local trails and access to the Jordanelle Reservoir make it ideal for active days followed by evenings on the patio.
If you are looking for a modern, clean, and stylish place to stay that respects your budget, The Mason is one of the smartest bookings in the Luxe Haus portfolio.
Best for: Budget-conscious travelers who still want luxury
The Mason proves that luxury and value can live side by side. Located just outside the heart of Park City in the up-and-coming Deer Valley East region, this modern rental offers high design, thoughtful details, and exceptional convenience — all at a more accessible price point.
With clean lines, updated finishes, and soft modern interiors, The Mason is the perfect base for couples, solo travelers, or small groups. The kitchen is fully equipped, and the living space is both cozy and airy. The layout maximizes space without feeling tight, and everything feels curated and intentional.
What sets The Mason apart is its location. You are a short drive to restaurants, shops, galleries, and nightlife, making it easy to experience everything Park City has to offer. During winter, take a private shuttle to nearby ski resorts. In summer, the local trails and access to the Jordanelle Reservoir make it ideal for active days followed by evenings on the patio.
If you are looking for a modern, clean, and stylish place to stay that respects your budget, The Mason is one of the smartest bookings in the Luxe Haus portfolio.
Taking time to travel to Park City should be an experience in ease and customized luxury every step of the way. Those who book their stay through Luxe Haus the next time they’re in town can take full advantage of our world-class concierge services to make this happen. When you partner with us, you’re free to leave any worries about logistical challenges behind. Instead, our team of dedicated experts will handle your private Park City airport transportation and chauffeur services, so you can get around in stress-free comfort and style.
View Our Park City Vacation Homes Here! Park City Airport Transportation – We’ll Meet You Upon Arrival
At Luxe Haus, enhancing the guest experience at every turn is what we do best. We know Park City inside and out, and our private airport transfer services set an impressive tone for your stay from the moment you arrive. Many of our guests choose to fly into Salt Lake City International Airport, which is located 40 minutes from Park City by car.
No matter what season you arrive, you’ll never have to stress about traffic, picking up a rental, or organizing a ride share when you get here. That’s because our team will set up a private airport transfer on your behalf that will be ready and waiting for you as soon as you land. We eliminate concerns about schedules and timing and instead, provide our guests with the seamless options for transportation they deserve while they’re here. At Luxe Haus, we simply wouldn’t have it any other way.
Get from Point A to Point B with Ease
Every traveler who heads to Park City inevitably arrives with a unique schedule and to-do list in mind. At Luxe Haus, we make it easier than ever to get where you’re going in style by offering private chauffeur services during your stay. Beyond the convenience of our airport transfer options, our private chauffeur services are designed to get you wherever you need to go. We’re more than happy to help set up chauffeur services when you’re in town to attend a work event, but we can just as easily organize chauffeur services for the duration of your stay.
While some of our guests utilize chauffeur services in the wintertime to avoid having to drive snowy roadways on their own, others choose these services to arrive in style at local galas and gatherings. We’re also happy to customize the type of vehicle you get around in to fit your needs and preferences at all times. Just let us know if you’re looking to arrive in luxury in a sleek sedan, or if you’d prefer to get around in a sturdy SUV in the winter that will make tackling snow and ice look easy.
Customized Transportation Is Always Right at Your Fingertips
When you book your stay through Luxe Haus and utilize our private transportation services, you’ll quickly find that our offerings have no limits when it comes to customized options for comfort! We regularly work closely with business professionals who are looking for chauffeur services and airport transfers to make their stay in Park City as seamless and efficient as possible. We’re also set up to provide world-class services to families heading this way in the name of vacation with little ones as part of their group.
We pay attention to the details that matter most so our guests always feel comfortable, welcome, and excited to get around with ease. From providing chauffeur services with car seats available for the kids to ensuring your next ride includes a chilled bottle of sparkling water so you’re ready for that big meeting, we have it covered.
Embrace the Many Benefits of Private Airport Transfers and Chauffeur Services in Park City
Requesting our private airport transfers and chauffeur services during your stay in Park City is a sure way to eliminate stress from your travel experience. When you don’t have to worry about traffic, directions, weather, or parking, you’re free to focus exclusively on having an amazing time. The opportunity to be chauffeured door-to-door everywhere you go will keep you on schedule, further maximizing your opportunities to see and enjoy everything you’ve come to explore.
Our services can make getting from point A to point B easy for large groups who don’t want to hit the road separately, and are also ideal for families who want to stick together on vacation at all times. It’s a safe and comfortable way to navigate a new place that allows you to relax and really relish Park City at its best.
Book Your Park City Vacation Home Today! Book Your Park City Getaway Today
The next time travel plans have you enjoying time in Park City, make sure you book your one-of-a-kind accommodations through Luxe Haus. We’ll keep you close to the place you can’t wait to explore, while enjoying elevated standards of comfort, luxury, and style every day you’re here. Reach out today to learn more about our exciting luxury vacation rentals in Park City, as well as our concierge service offerings that go hand-in-hand with private airport transfers and chauffeur services. We can’t wait to welcome you to scenic Park City soon!
When it comes to booking a luxury vacation rental in Park City, few properties redefine the category the way Monitor’s Rest does.
Nestled at the base of Monitor Bowl in the exclusive gated enclave of The Colony at White Pine Canyon, this nearly 18,000-square-foot ski-in ski-out estate represents a new era of modern mountain living in The West.
As featured in Architectural Digest, Dwell, and Condé Nast, Monitor’s Rest is more than a private residence – it is a legacy retreat designed for those who expect excellence at every level.
Monitors Rest luxury retreat at twilight with roaring fire pit in the mountains of Park City
A Ski-In Ski-Out Estate in The Colony at White Pine Canyon
Location is everything when searching for an ultra luxury vacation home in Park City.
Set across more than five private acres within The Colony at White Pine Canyon, Monitor’s Rest offers direct ski access, unmatched privacy, and proximity to both the Quicksilver Gondola and Historic Main Street.
Guests enjoy the rare combination of:
- Gated exclusivity
- Expansive alpine views
- Immediate mountain access
- Easy travel to major airports
For travelers seeking a private estate rental in Park City that balances seclusion with convenience, this location is unparalleled.
The indoor/outdoor swimming pool at Monitor’s Rest glowing at twilight
Nearly 18,000 Square Feet of Mountain Innovation
Monitor’s Rest was conceived through a collaboration of visionary designers and master craftsmen. Every detail reflects thoughtful materiality and architectural precision.
Highlights include:
The home’s scale allows for both grand entertaining and intimate retreat, making it ideal for multi-generational travel, executive retreats, and private gatherings.
The outlook at monitors rest with expansive mountain views
World-Class Amenities – Redefined
This is where Monitor’s Rest distinguishes itself as one of the most luxurious vacation rentals in Park City.
Amenities include:
The expansive main-level club room features a full bar and retractable glass walls, seamlessly blending indoor sophistication with outdoor alpine beauty.
Every space was designed to offer both recreation and restoration.
The custom bowling alley at Monitor’s Rest
A Next-Generation Wellness Home
Monitor’s Rest integrates the DARWIN Home Wellness Intelligence Network by Delos – an advanced system designed to optimize air quality, lighting, temperature, and overall comfort throughout the home.
This technology elevates the guest experience by supporting:
- Restorative sleep
- Balanced indoor environments
- Enhanced well-being during extended stays
In a world where luxury travelers increasingly prioritize health and performance, this feature sets the estate apart from traditional luxury rentals in Park City.
Designer spaces with smart tech
The Grand Primary Suite & Private Retreat Spaces
The Grand Primary Suite offers:
- A private office
- A spa-inspired bath suite with teak soaking tub
- Smart shower technology
- Expansive walk-in closet with private laundry
Downstairs, additional guest suites are positioned beyond a custom marble water feature, creating a sense of privacy and quiet separation for each guest.
This thoughtful layout ensures comfort whether hosting family, friends, or executive teams.
One of the stunning and serene bedrooms at Monitor’s Rest
Designed for All Seasons in Park City
While winter ski-in ski-out access makes Monitor’s Rest a premier ski rental in Park City, the property shines year-round.
In summer and fall, guests enjoy:
- Hiking and biking trails
- Private outdoor entertaining spaces
- Alpine wildlife and scenic landscapes
- Uninterrupted sunset views
Whatever the season, the estate offers an immersive mountain experience without sacrificing modern sophistication.
The full-sized basketball and paddle court
Elevated Stays with Luxe Haus Concierge
Every stay at Monitor’s Rest is supported by Luxe Haus’ dedicated concierge team. From private chefs preparing gourmet meals in your professional kitchen and in-home spa services. Or maybe opt for curated outdoor adventures with seamless transportation, each visit is tailored to reflect your lifestyle and preferences. Because true luxury is not just about where you stay – it’s how effortlessly it unfolds.
The chef’s kitchen with views of the Wasatch mountains
Mountain Living, Redefined
Monitor’s Rest is not simply a high-end rental. It is one of the most exceptional luxury vacation rentals in Park City – a property that blends scale, design, innovation, and privacy in a way few estates can. For those seeking an ultra luxury ski-in ski-out rental in The Colony at White Pine Canyon, this residence stands alone. Experience Park City at its highest level.
A New Year of Growth – Luxe Haus Welcomes New Talent
It’s been a big winter at Luxe Haus — and we’re just getting started. With elevated demand, a busy vacation rental season already underway, a burgeoning property care business, and growing excitement for what’s next, we’re proud to share the next chapter of our story: the continued expansion of our team.
We’ve welcomed some incredible new talent across hospitality, guest services, and operations. These new team members bring deep experience from the likes of Montage, Auberge, Avantstay, Stein Erickson, Pacaso, Vacasa, and beyond — and they’re here to help us serve our guests and homeowners at the highest level.
Here’s who’s new:
Meet: Yvette
Title: Hospitality Development & Reservations Manager
Hometown: Colorado Springs, CO (but really all over — military kid!)
Midnight Snack: Pineapple
Favorite Part of the Job: I’m always learning new things and meeting new people.
Yvette Bennett joins Luxe Haus with a deep background in five-star hospitality, most recently at Auberge Resorts and Stein Collection. She brings a wealth of experience managing complex itineraries, curating elevated guest experiences, and partnering directly with luxury homeowners. As our new Hospitality Development and Reservations Manager, Yvette is helping us scale smartly, maintain excellence, and optimize performance across our portfolio.
Meet: Taylor
Title: House Manager
Hometown: Pelham, NH
Midnight Snack: Pizza
Favorite Part of the Job: The amazing coworkers I get to work with every day!
Taylor McCabe brings operational strength and on-the-ground experience from both Vacasa and Pacaso. As a House Manager, he oversees property care and owner satisfaction across a growing number of high-value homes. With a reputation for responsiveness and a sharp eye for detail, Taylor is already making an impact.
Meet: Yesenia
Title: Guest Experience Manager & Concierge
Hometown: Alexandria, VA
Midnight Snack: Brookside Dark Chocolates
Favorite Part of the Job: I love talking with people from around the world and turning small moments into unforgettable memories.
With years of luxury experience at Montage Hotels & Resorts, Yesenia Benmansour is a concierge powerhouse. She now leads our guest experience division, designing seamless, high-touch service journeys from booking to post-stay. Her approach blends personalization with operational precision — and ensures every guest feels right at home.
Meet: Sierra
Title: Guest Support & Haus Operations
Hometown: Toronto, ON, Canada
Midnight Snack: Pizza… or white truffle potato chips from Trader Joe’s
Favorite Part of the Job: Working with our incredible team — and that no two days are ever the same!
Sierra Gagne joins us with experience across Vacasa, AvantStay, and boutique property management. From her early days managing luxury short-term rentals to curating lifestyle-driven experiences for residential communities, Sierra knows what it takes to delight homeowners and guests alike. She now supports both guest experience and field operations across our Park City homes.
Meet: Brian
Title: House Manager
Hometown: Murray, UT
Midnight Snack: Chips
Favorite Part of the Job: The staff, great people and quality customer service.
Brian brings over a decade of experience in property and project management, with a background in both commercial and residential real estate. From managing multifamily communities to overseeing high-end home maintenance, he’s a steady hand and thoughtful problem-solver. As a House Manager, he helps ensure our properties are running smoothly and guests have everything they need.
Meet: Sam
Title: Guest & Owner Liaison
Hometown: Chicago, IL
Midnight Snack: Kettle corn
Favorite Part of the Job: The people I get to interact with daily — whether guests, owners, or the Luxe Haus team!
With a background in accounting, investigations, and client service, Sam Herzon brings a unique lens to the guest and homeowner experience. As our new Guest and Owner Liaison, Sam blends financial insight with a passion for hospitality to ensure every question gets answered and every stay feels seamless.
We’re proud of the team we’re building — and more energized than ever about what’s ahead. This growth means better support, better experiences, and even more personalized care for the guests and homeowners who make Luxe Haus what it is.
Here’s to an amazing year ahead.
A New Chapter in Luxury Community Living Begins in Deer Valley East
Last week marked a defining moment in the future of community living in Deer Valley, as The Mason unveiled its stunning new designer lobby to a crowd of more than 200 guests – investors, owners, partners, and local collaborators gathered to celebrate the next phase of this premier residential experience. Luxe Haus was proud to co-host the opening event, honoring our role as the preferred property management partner for The Mason and celebrating the evolution of a full-service mountain lifestyle destination.
Welcome to The Mason: Basecamp for Modern Adventure
Perfectly situated across from Deer Valley’s highly anticipated East Village and set along the scenic Jordanelle Reservoir, The Mason is more than a collection of residences – it’s a vision for long-term, elevated living. Every residence is turnkey, fully furnished, and meticulously finished with premium appliances and custom design touches. And that’s just the beginning.
The Mason’s master-planned infrastructure includes everything from a revitalized pool and hot tub area to a full-service restaurant with live entertainment, a ski shop, event space, and community shuttle access. Designed for all-season adventure and effortless elegance, The Mason brings to life a fresh vision of mountain living rooted in community, comfort, and long-term value.
The new lobby at The Mason
Luxe Haus: The Exclusive Property Management Partner at The Mason
At Luxe Haus, we don’t just manage homes – we elevate them. As the official onsite property management partner for The Mason, we are already delivering our signature white-glove service to a growing portfolio of vacation rentals and homeowner clients within the building. From 24/7 support and preventative maintenance to bespoke concierge offerings and revenue management, our team is seamlessly integrated into The Mason’s day-to–day operations.
Our presence here isn’t just behind the scenes – soon, Luxe Haus will open a brand-new office just off the lobby of The Mason, providing guests and homeowners with direct, walk-up access to our experienced team. Whether you’re a vacation renter in need of a last-minute private chef or a homeowner with a question about maintenance, our on-site experts will be right there to help. This is the next level of responsive, personalized care—and it’s what sets Luxe Haus apart.
A Night to Remember: Celebrating with Our Community
The grand opening of The Mason’s lobby wasn’t just a design reveal – it was a testament to what’s possible when vision, hospitality, and design come together. Luxe Haus had the privilege of inviting our homeowners, partners, and investor network to the unveiling. With over 200 attendees filling the airy, artfully curated space, the event became a vibrant celebration of connection and possibility.
Guests explored the modern lobby design, mingled with the development team, and got a first look at the vision for The Mason’s upcoming community offerings. This was more than an event – it was a milestone moment for Deer Valley East, and Luxe Haus was proud to lead the charge.
Welcome to The Mason
Our Office is Coming Soon: Here’s What That Means
We’re thrilled to share that Luxe Haus will soon have a permanent presence at The Mason. Located just off the lobby, our new office will act as a central hub for both guests and owners. In addition to offering our full suite of property care and vacation rental services, our team will also manage a front desk within the building – giving everyone direct access to our concierge services, maintenance coordination, and guest support.
This model reflects our broader mission: to provide homeowners with effortless oversight and to ensure guests experience seamless luxury from the moment they arrive.
A Shared Vision for the Future of Community Living
The Mason is being developed not just as a residence, but as a legacy community – an all-season destination that blends architectural sophistication with resort-style amenities and long-term operational care. That vision aligns perfectly with Luxe Haus’ own philosophy: to create effortless, elevated living experiences through proactive service, impeccable standards, and human connection.
Together, Luxe Haus and The Mason are setting a new precedent for luxury community living in Deer Valley East. Whether it’s our advanced home care technology, our seamless communication model, or our concierge-led guest experience, Luxe Haus is committed to serving this community with integrity and excellence.
Deer Valley vistas from The Mason
What’s Next for Luxe Haus at The Mason
As we settle into our new role at The Mason, we’re looking forward to introducing a variety of exclusive services for residents and guests. This includes:
For homeowners, this partnership means peace of mind. And for travelers, it means unforgettable vacations delivered with ease. For everyone at The Mason, Luxe Haus means a better way to live.
Final Thoughts: A New Era Begins in Deer Valley East
With the opening of The Mason’s lobby and the upcoming launch of our onsite office, Luxe Haus is proud to lead a new era of luxury hospitality and property care in Deer Valley East. We’re not just managing homes – we’re building community, one elevated experience at a time.
To our current homeowners and clients: thank you for being part of the Luxe Haus story. We’re growing – and we’re doing it with you, for you.
If you haven’t seen The Mason yet, let us show you why this is one of the most exciting communities in the Mountain West.
The Mason in Spring 2025, prior to it’s exterior facelift
