A closer look at how we evaluate, optimize, and grow your home’s performance
Each year, we take a step back to focus on what matters most. How your home performed, how the market evolved, and where we see opportunity ahead.
Our annual reporting process is more than a summary. It is a strategic review designed to give you clarity, context, and confidence in how your property is positioned within an ever-changing market.
A Season Defined by Challenge and Resilience
The 2025 to 2026 ski season presented unique headwinds across Park City and the Wasatch Back.
Delayed snowfall and shifting booking patterns impacted early-season demand, with softer occupancy and increased pricing sensitivity across Park City and Deer Valley. As the season progressed, a clear trend emerged. While the broader market adjusted, the luxury segment remained resilient.
Peak periods including the holidays, Sundance, and Presidents Week continued to perform strongly. This reinforced what we have consistently seen. High-end travelers continue to prioritize experience, space, and quality, even in uncertain conditions.
This is where Luxe Haus homes continue to stand apart.
What Your Annual Report Covers
Each report is tailored specifically to your home and includes a comprehensive view of performance and strategy:
- Property Performance
A detailed breakdown of occupancy, ADR, and revenue, with comparisons to prior performance and the broader market - Market Insights and Trends
Key takeaways from Park City and Deer Valley, including demand shifts and booking behavior - Pricing Strategy and Positioning
How your home was positioned throughout the season and where we see opportunities to refine - Forecasting and Forward Planning
Data-backed insights to guide pricing, availability, and strategy for the seasons ahead - Communication and Alignment
A clear path forward, whether through a one-on-one review or a detailed report shared directly
What We’re Seeing Across the Portfolio
While every home is unique, several trends stood out this season:
What Performed Well
- Strong peak season pricing, particularly January through February
- Luxe Haus continues to significantly outperform the broader Park City market in ADR, reflecting strong positioning in the luxury segment.
- Longer average stays driving occupancy and revenue growth
Where We See Opportunity
- Peak winter periods continue to drive outsized rate performance, particularly during holiday and high-demand ski windows.
- As expected in the luxury segment, occupancy trails the broader market, with performance weighted toward fewer, higher-value bookings.
- Shoulder seasons present the greatest opportunity, with softer demand trends impacting both occupancy and booking pace.
- Weather-driven variability impacting booking pace
Next Season Strategy
- Maintain premium pricing during peak ski periods
- Continue targeting longer stays through minimum stay requirements
- Monitor market shifts, including post-Sundance demand dynamics
- Prioritize shoulder season performance through targeted promotions (e.g., Golf Packages), and increased flexibility in stay requirements to stimulate demand and improve booking pace.
A Thoughtful, Data-Driven Approach to Growth
Annual reporting is not just about looking back. It is about moving forward with intention.
Whether we connect in person or share your report directly, our goal is the same. We ensure your home continues to perform at the highest level while adapting to market conditions with precision and care.
At Luxe Haus, we do not take a one-size-fits-all approach. Every recommendation is grounded in data, experience, and a deep understanding of both your home and the luxury traveler.
Looking Ahead
As we move into a new season, we remain focused on thoughtful growth, strategic pricing, and delivering the level of service that defines the Luxe Haus standard.
Your annual report is just the beginning of that conversation, and we look forward to reviewing it with you soon.
